yula ladies collection, women’s tights
packaging, photography
premium tights brand yula has released a new limited edition ladies collection. the collection is based on black, gray, burgundy, green, nude and light tan tights of the highest quality.
rolling.design agency has developed a universal packaging, but at the same time it is individual for each model. the color of the package, as an indicator, helps to select only the necessary tights from the collection. smooth pure cellulose paper gmund colors conveys a sense of naturalness of the raw materials used in the production of tights, and gold foil stamping emphasizes the premium quality of the product.
there is nothing superfluous in the packaging design, the most necessary information is provided. thanks to a well-thought-out design, a contrasting palette, discreet typography — yula ladies new packaging style challenges outdated ideas about the typical packaging of women’s tights.
creative director:
khan boltaev
designers:
khan boltaev
mikhail kovalev
photography:
oleg singareev
khan boltaev
retouch:
mikhail kovalev
models:
alena homan
anna popova