stiftung silberfuchs, a german foundation
the word silberfuchs has a positive meaning and in translation from German means «silver fox» — this is how elderly people with extensive life and professional experience are called in Germany.
«Love and work… work and love, that’s all there is» — Sigmund Freud.
rolling.design branding agency has created a visual identity system for the German foundation stiftung silberfuchs.
the architecture of the city of frankfurt became an inspiration for the concept.
the key metaphor is the bridge.
a bridge is a structure for crossing a water barrier which symbolizes stability and support. the stiftung silberfuchs foundation is a bridge that helps people find a way out of this situation and cross the river, that is, find a suitable and interesting job and realize their dreams.