maria mironova, psychologist, art therapist
branding, photography, website
Maria Mironova, a specialist in psychotherapy and art therapy, contacted rolling.design branding agency to create a personal brand, including a logo, corporate identity, website and business documentation.
The main approach of Maria Mironova in individual, family and group counseling is existential-humanistic. we decided to convey the subjective reality of her work process by combining graphic design with contemporary art. we have designed a subtle grotesque logo. the exact and maximally stable spelling implies Mary’s emotional approach to therapy.
one of the style elements is a photo shoot. we have shown the feelings of people in a bind, as if they are experiencing clouding of consciousness. in the photo shoot we used cellophane film to get a blurry image. this effect shows the clouding of consciousness of a person who needs the help of a psychologist. each character is a bright personality who was lost in the fog of their experiences and problems. The white color and endless space of light makes it clear that any page of life can be turned and started from scratch.
the minimalist solution defined the character of the visual image and showed the full weight of freedom and comfort.