lel’peri is a compound name. lel is formed from lelya — the goddess of spring, brides and tender feelings. in ancient russia the most beautiful girls were called lelya. the slavs believed that it was lelya who took care of the young crops, the harvest. the second part is the English word «peri».

lel’peri’s brand identity is made up of abstract forms — images of women. smooth transitions of the lines show all the beauty of the woman body.