milan hotel, hotel
rebranding, slogan
rolling.design branding agency rebranded Milan hotel. As part of the hotel’s rebranding, the slogan, logo and corporate identity were developed.
milan hotel is located on the way from domodedovo airport to the center of moscow, surrounded by picturesque places of reserve museum. the hotel has 297 rooms, which have everything you need for rest and work. the hotel has both restaurants with European cuisine and the one-of-a-kind grut brewery. nine conference rooms with a wide range of opportunities for banquet and business events of any scale and format are provided.
the hotel logo shows a harmonious combination of business and leisure: the horizontal line illustrates business, rational male. inclined line demonstrates rest, emotional feminine.
the use of handwritten font in the slogan «balance of business & rest» emphasizes the form of the statement.