biznes krug, consulting company
rolling.design branding agency, based on the idea of monitoring the client’s financial statements, has developed a visual identity system for the biznes krug consulting company.
project concept — eye.
our eye is the most important instrument to find out about the world by observation, assessment and control. the key metaphor is the «all-seeing eye» which is associated with wisdom and tremendous power of knowledge, the ability to get to know what is hidden. in our vision, the biznes krug is a kind of eye that helps to control and effectively manage a business, to develop complex and unique solutions. this «eye» examines each problem individually, analyzes the situation in detail, uses the experience gained and takes into account the client’s expectations.
dynamic forms and strict geometry in the style reflect the professionalism of the biznes krug. black color symbolizes the solidity of the company, and a warm shade of red illustrates an individual approach to each client.