or brand guidelines
a brand book is a strategic document containing a complete list of information about brand positioning, its strategy and philosophy, key brand constants, elements of corporate identity, rules for their construction and use.
the list of sections of the brand book may vary. the full version of the brand book will always contain a description of the brand positioning strategy, its mission and vision, a unique selling proposition, reasons to trust the brand, and also contain the maximum list of recommendations for branding various types of advertising and image brand media from packaging design and advertising layout templates to the design of employees’ uniforms and registration of vehicles.
structure of a complete, integrated brand book
brandbook by rolling.design
rolling.design branding agency is a leader in brand book development. companies trust us to develop their brands, create their visual image and position brands in such segments as corporate and retail branding.
the brand book created in rolling.design allows you to structure and organize all information about your brand, subordinate its visual system to a single logic, and also develop a set of recommendations that will allow you to maintain the unity and integrity of the brand image in all communications.
a professionally designed brand book is an effective tool for forming an image and promoting a brand, the main reference point in the development of new products, creation of new advertising and marketing campaigns, information carriers, souvenir, printing and promotional products. the progressive growth of the brand only actualizes the need to develop a professional brand book that will help your brand develop even faster, attract new loyal customers, partners, maintain its individuality and qualitatively differentiate itself from competitors.
how much does it cost to develop a brand book?
the cost of a brand book depends on its volume and content. that is, the number of branding elements in the practical part of the brand book (this includes layouts of individual corporate identity media: outdoor signs, packaging, corporate vehicles, advertising media, etc.), as well as the content of its theoretical part describing the brand philosophy, positioning concept, target audience and the whole marketing mix. in some cases, a brand, that has been on the market for a long time or focused on a very narrow target segment, does not need a detailed description of its strategy, positioning and philosophy. in this case, the cost of developing a brand book will be significantly lower.