branding: concept, purpose, process
branding is a key stage in the progressive development of a company and an important factor in maximizing business profits.
which brand is considered successful?
only one that, due to its concept and bright presentation, is perceived by the target group clearly and holistically, attracts attention and inspires confidence, meets the needs of consumers and causes an irresistible desire to purchase a product (service).
what is the core of branding?
there are several versions of the origin of the term «branding»: from the Latin word «brand» (translated as a stamp) or the scandinavian «brandr» (translated — to burn out). branding implies the creation of a unique brand image in order to effectively position and promote it in the market, as well as to form its own audience of consumers. the key point of branding is naming — the development of a name for a product or service that contributes to the quick perception of the brand by the target audience.
why does a business need branding?
all people perceive the essence of branding in different ways, as a result they have a number of questions:
sometimes clients tell us that their company does not need branding and they only need to create a logo and design for several corporate media. in order to ensure that in the process of cooperation with us your expectations are always met, it is important that you have a clear understanding of what branding is.
brand development by rolling.design
we, rolling.design branding agency, love our work and value each of our clients. We’ll help you to understand branding: what it includes, in what cases it is necessary, what stages of branding development you need specifically. properly done branding is a business tool and the key to successful brand development.
what is included in the branding service?
visual system design concept
creation of design layouts for corporate media
what do you need?
in some cases, the client does not always need branding development, but, for example, only needs an corporate identity* or vice versa. we, the rolling.design branding agency, will clearly define the task you set for us and find the right solution. this will not only save your time, but also reduce your financial costs!
stages of branding
explanatory footnotes (*)
corporate identity is a visual system of brand identification, which includes the name, logo, modular grids, color palette, corporate font, graphic elements/patterns, photo style/photographs.
reference — an image that clearly demonstrates the style, shape, color and other characteristics of an element/object being developed within the framework of branding.
guidebook — a guide to using corporate identity elements.