"In order to gain business's growth, it's necessary to balance 4 elements: training, management, control, and recruitment. Exists such concept as "positive control" and knowledge is an essence of it" (Ron Hubbard, "Problems of work").
Studio Rolling.Design has developed a visual identification system for the consulting company Business Circle, applying the idea of monitoring the client's financial statements aimed at the growth and development of the business as a basis.
Main concept. Our eye is the most important instrument in our exploration of the world through observation, evaluation, and control.
Key metaphor. "The all-seeing eye" – this phrase is associated with wisdom and great power of knowledge and the ability to know what is hidden.
In our vision, the Business Circle is a kind of eye that helps to control and manage the business, proposes a complex and unique solution. This eye examines each problem individually, analyzes each situation in details, uses experience obtained and takes into account all client's expectations.
Dynamic forms and strict geometry incorporate style are reflecting the professionalism of Business circle. Black color symbolizes the solidity of the firm and a warm shade of red demonstrates an individual approach to each client.